Book trailers are pretty big right now, but do you know what's going to be even pretty bigger? You guessed it: trailers for individual short stories written by people who don't have books yet.
Check out this one that I just put together for my upcoming McSweeney's story:
On a scale from 1 to 10 (10 being I take this video seriously and 1 being I am actually aware of how ridiculous it is), this trailer comes in at about a 6.